UPDATE: In our post Atlanta Chapter Faces Floods & Carries On Lasix renal scan, , the audience helped us explore the uses of portable online video. To learn more, check out the video conversation.
Social Analytics – Measuring the Relationship between Brands and Consumers
Date: Thursday, September 17, 2008
Time: 7:00 - 9:00 pm (See below for Agenda)
Venue: 5 Seasons Brewing
Address: The Prado, 5600 Roswell Road
Google Map
Registration Link
Chapter Web Site
@smcatl on Twitter
Agenda:
7:00 - 7:30 pm Networking
7:30 – 7:45 pm RealPlayer SP Reality Check Discussion on Video
7:45 – 8:45 pm Moderated Panelist Discussion
8:45 – 9:00 pm Q&A
[caption id="attachment_78" align="alignright" width="125" caption="Lacy Kemp"]
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Reality Check on Video:
Following the networking, we will have a "Reality Check" discussion about how you and your clients use video, sponsored by RealPlayer SP, lasix and proximal interphalangeal joint swelling, a new product from RealNetworks, Inc. Lacy Kemp, RealPlayer SP Social Media Manager (pictured at right) will be on hand for conversation about how you use (or wish you could use) video. This segment will be videotaped on opt-in basis. Follow @realplayer on Twitter, lasix renal scan.
Panel Discussion: Your organization has decided to invest in social media; now the parameters for tracking, measuring and reporting the activity need to be identified. In this discussion, we'll hear from top consultants helping to shape the future of social analytics on the latest approaches and tools for helping their clients measure their social media initiatives and ask:
Establishing Goals/Objectives
What should or should not be measured in Social Media. Lasix and diarrhea, What is and is not Social Media ROI.
Do your customers/consumers want to be tracked?
Finding the Right Tools/Methods
What can existing web metrics platforms do / not do. Lasix renal scan, What social media specific platforms exist that can be integrated with existing web analytics programs.
Interpreting the Data into Meaningful Numbers
Real-time examples of social media scorecards – what are the most important metrics. Who's doing it well.
Do social media numbers always tell the real relationship story.
Future of Social Analytics
What should organizations be looking for.
What does the integration of social with the rest of digital and traditional look like.
Panelists:
Jim Anderson, Chief Product Officer at Vitrue
David Vanderpoel, Social Media Principal at North Highland Consulting
Jim Snyder, Web Analytics Specialist at Net-Net Analytics
Please Note: This event will be videotaped; professional services provided by Amani Channel, are lasix safe.
Special thanks to RealPlayer SP for sponsoring this event.
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